In recent years, environmentalism and corporate social responsibility have become a major focus for consumers. They don’t just want to buy products and services; they want to support brands whose values align with their own. Your building is part of your reputation for major corporations and how you present yourself to the public. If environmentalism is good for your brand, it goes without saying that making your building green will strengthen green initiatives and bolster your reputation.
Reasons Environmentalism is Good for Your Brand
By providing sustainable alternatives within your business, you can reach more people. When asked, 70% of consumers say that they favor environmentally responsible brands. Implementing green initiatives in your building is a great way to connect and engage with a larger audience who shares your brand values.
Shared values lead to customer loyalty. If you make it clear that your business is conscious of its effects on the environment, even more people will resonate with your values. In turn, they may be more likely to invest in your products or services and become loyal customers.
Consumers are more likely to defend brands that show environmental initiative publicly. You can, therefore, create a more actively engaged community. Having brand ambassadors that promote your brand and speak positively of it when out in public is an invaluable asset.
Building Management and Environmentalism
Before promoting your environmental efforts, you have to adopt and implement environmental practices into your building management. Consumers love a responsible brand, but they can spot a faker from miles away. If you’re going to make environmentalism part of your brand, do it authentically and consistently.
Make your building as green as possible. A few easy steps are:
- Switch to LED lighting and energy-saving bulbs and reduce overall energy consumption.
- Create a recycling program in your building to reduce the amount of waste in nearby landfills and decrease the volume of new materials used in your company.
- Adopt eco-friendly cleaning solutions through green products and sustainable equipment.
Our Facility Solutions and Janitorial Services offer eco-friendly products and equipment, without impacting the effectiveness of our methods. If you want to learn more about our cleaning solutions, contact KG Facility Solutions today.
We can offer our green cleaning services and solutions to support the green initiatives you’re adopting in your building, and as a result, uplifting your image to your clients, employees, and the public.
Get in touch today to hear more.